About Us

About Us

Liquorice Heaven

Importing the finest Liquorice since 2002 

Liquorice Heaven was founded back in 2002 by Chris. His mother used to run a general store in a Wiltshire village when he was a child and he got to go with her to sweet fairs and pick up stock. He soon gained a passion for liquorice (His favourite being a ‘smoking set’, with a pipe and tobacco made out of liquorice)  

When the opportunity arose to change career, he decided to follow his sweet tooth and passion. Since then, Liquorice Heaven has been trading online and at markets nationwide.

Handing over the baton

In 2019, Chris decided to retire and has passed the liquorice baton onto fellow Wiltshire business owners and liquorice fans: Guy and Liese Betts.

At the point of purchase, Guy and Liese immediately invested in a new website as well as a refresh of the branding and packaging to ensure Liquorice Heaven will continue to offer the finest quality liquorice in the years to come.

Liese and Guy already run two successful and established online businesses (Guys Magnets and Maps Worldwide). Liquorice Heaven will now run alongside them and take advantage of the existing infrastructure and global shipping expertise.

Company details


7 Couch Lane
SN10 1EB

Telephone: +44 (0)1380 72 81 93

Email: info@liquoriceheaven.com or info@guysmagnets.com

Company Registration Number: 6859571

VAT Number: GB 840 9760 11