Importing the finest Liquorice since 2002
Liquorice Heaven has been importing and selling the finest gourmet liquorice since 2002.
We are an independent UK business & we are liquorice fanatics. We search high and low for the best liquorice available, both from major brand names or tiny artisan producers.
Our range is hand-picked, we taste test every product and only stock the best of each type. If you buy from us, you can be confident that you are getting the best available anywhere.
Being liquorice lovers, we are happy to talk about liquorice if you need help or advice – please just get in touch.
Over 200 varieties
Despite having one of the widest ranges of premium liquorice available anywhere on the planet, we are not resting on our laurels!
We to try and find new quality liquorice treats every month to keep things interesting for both us and our loyal customer base. If you have a favourite but don’t see it in our range please do get in contact – we love talking about liquorice!
New Products Every Month
A Brief History of Liquorice Heaven
The Market Stall Years
For many years we imported just traditional black Dutch liquorice (Drop) to sell at the many Farmers Markets, Food Festivals and Country Fairs in Wiltshire and beyond - just for the love of liquorice!
In 2019 we felt the need for change and introduced our first premium brand: Lakrids by Bülow. This was a hit with our regular customers and encouraged us to change direction.
Forced Online Only
When the pandemic arrived, we were forced to go purely online like our other two businesses (Maps Worldwide & Guys Magnets). We quickly built a new website and gave ourselves a social media presence.
It was a hard year but we survived and even gave ourselves a re-brand.
By the end of the year we had reached the point where we had the widest range of Lakrids by Bülow in stock in the UK.
Markets were still not an option. No longer being limited by the size of our market stall, we started looking for additional interesting product ranges not available in the UK.
Very quickly, we came across Haupt Lakrits in Sweden and fell in love with the interesting flavours on offer.
Haupt Lakrits are creators of the now famous Fucking Fabulous (A thankyou to the staff that helped them survive Covid as a business) and Svenskjävlar (Literal translation: “Swedish Bastards”) – the world’s saltiest premium liquorice.
Haupt Lakrits resonated with our fellow liquorice fans and started us on our journey bringing the world's best premium brands to the UK.
2021 additions included:
Introducing our Newsletter & Product reviews
As a small family owned business, we live & die by customer feedback. No longer having face to face discussions about liquorice at markets left us with a gap to fill. Our solution was to launch our (Now famous) monthly liquorice newsletter and to add the option for our customers to leave product reviews.
As always, we still love talking about all things liquorice so if you want any help or advice then please just get in touch!
Very tasty, one of my favourites
Exquisite liquorice have to get again
As a huge liquorice fan, I like to try different flavours and brands and this is one of the best sweet ones I have found. Delivery was fast and speedy and the liquorice was really great! Definitely recommend.
If you like salty liquorice then look no further than this jar. Fantastic flavor. Will def order again.
These are like a smartie but with a liquorice centre and a palma violet shell. They are wonderful, total liquorice heaven
I am unable to comment on the quality as this purchase was a for a present. However Bulow quality has always excellent and worth the premium price
A very rich and satisfying flavour in each small piece.
Halva Mansikkamattopala – Finnish Strawberry Fruit “Liquorice” Rugs
Love the liquorice. Great website and the prices are the best I found on the internet. Best part, all stock is in the UK so you do not have to pay a forune for delivery
Absolutely love these…. Remember something similar from decades ago…. It’s the fizz of the sherbet against the liquorice that does it for me.
I look forward to these coming out every year - they are so tasty and a sure sign that Christmas is coming! The only problem is that the non-liquorice eater in the house also likes them and they disappear way too fast....
I bought these as my children and I love salty liquorice. They went down a treat. I did like the triangle shaped ones as I thought they had a hint of lavender.
This is the best salmiak out there. It’s full of flavour and just salty enough and full liquorice flavour
Lakrids Liquorice 1 - Sweet Liquorice
What a combination, the zing from the ginger crunch is not overpowering with yummy licorice taste after.
Keeping the pace up in 2022, we started adding new ranges in January by bringing the fantastic Lakritsfabriken to the UK.
Not a month has gone by without at least a few new liquorice treats being added to tickle the taste buds….
Liquorice in the kitchen
2022 also saw us add a range of liquorice cooking & baking ingredients to our product line-up.
Whilst we have a lot more work to do, we now also offer a recipe section (and a massive backlog of recipes to add!)