Importing the finest Liquorice since 2002
Liquorice Heaven has been importing and selling the finest gourmet liquorice since 2002.
We are an independent UK business & we are liquorice fanatics. We search high and low for the best liquorice available, both from major brand names or tiny artisan producers.
Our range is hand-picked, we taste test every product and only stock the best of each type. If you buy from us, you can be confident that you are getting the best available anywhere.
Being liquorice lovers, we are happy to talk about liquorice if you need help or advice – please just get in touch.
Over 200 varieties
Despite having one of the widest ranges of premium liquorice available anywhere on the planet, we are not resting on our laurels!
We to try and find new quality liquorice treats every month to keep things interesting for both us and our loyal customer base. If you have a favourite but don’t see it in our range please do get in contact – we love talking about liquorice!
New Products Every Month
A Brief History of Liquorice Heaven
The Market Stall Years
For many years we imported just traditional black Dutch liquorice (Drop) to sell at the many Farmers Markets, Food Festivals and Country Fairs in Wiltshire and beyond - just for the love of liquorice!
In 2019 we felt the need for change and introduced our first premium brand: Lakrids by Bülow. This was a hit with our regular customers and encouraged us to change direction.
Forced Online Only
When the pandemic arrived, we were forced to go purely online like our other two businesses (Maps Worldwide & Guys Magnets). We quickly built a new website and gave ourselves a social media presence.
It was a hard year but we survived and even gave ourselves a re-brand.
By the end of the year we had reached the point where we had the widest range of Lakrids by Bülow in stock in the UK.
Markets were still not an option. No longer being limited by the size of our market stall, we started looking for additional interesting product ranges not available in the UK.
Very quickly, we came across Haupt Lakrits in Sweden and fell in love with the interesting flavours on offer.
Haupt Lakrits are creators of the now famous Fucking Fabulous (A thankyou to the staff that helped them survive Covid as a business) and Svenskjävlar (Literal translation: “Swedish Bastards”) – the world’s saltiest premium liquorice.
Haupt Lakrits resonated with our fellow liquorice fans and started us on our journey bringing the world's best premium brands to the UK.
2021 additions included:
Introducing our Newsletter & Product reviews
As a small family owned business, we live & die by customer feedback. No longer having face to face discussions about liquorice at markets left us with a gap to fill. Our solution was to launch our (Now famous) monthly liquorice newsletter and to add the option for our customers to leave product reviews.
As always, we still love talking about all things liquorice so if you want any help or advice then please just get in touch!
This is our first order of gluten free liquorice and there is a surprising amount of choice. We had started to think that being 15 years without liquorice was a permanent state, but this honey liquorice saved the day. My husband thinks it’s amazing, soft and more liquorice tasting than the cheap Bassetts brand we know in the UK. The flavour of honey shines through, not just a generic sweetness. I myself do not like liquorice, but tried some and it’s really very good. Tastes like a wholesome foodstuff, not a sweet. My husband will now need to guard his stash!
Speedy delivery. Very nice taste. Brings back memories when I'm was in Holland .
These taste amazing. Perfect blend of chocolate, caramel and liquorice.
Fabulous flavour for a special liquorice treat!
These are my favourite sweets of all time and Gluten free - I'm a coeliac.
Arrived quickly in sealed packet which gave me confidence in being able to eat them. Would I recommend these to you NO because you may buy them instead of me !
As a Dutch national I sometimes crave real 'dropjes'. The ones I have had from Liquorice Haven absolutely hit the spot!
This liquorice has great flavour and the product supplied from Liquorice Heaven was in tip top condition.
Taking the first bite, these were quite an unusual taste. You definitely get a warm chilli and then the salt comes in - neither take over the enjoyment of the liquorice though. Clever! I’d definitely buy more of them 😁
Delicious caramac flavour with a subtle hint of salt and just the right amount of liquorice. I love them so much, I have purchased several tubs.
Delicious, hard enough, but not too hard, and unlike many comfits, not too big either! Just very nice!
My partner absolutely loves Lakrids coated liquorice, so finding a heart styled box full of them was just marvellous. It also comes with mini tongs which are very useful when sharing. Well done Lakrids!!
Wonderful flavour. I will buy again, for sure.
This is by far the tastiest liquorice on the market. It is so much better than Australian liquorice which prides iteslf on being special and it has none of the regular 'sweet shop' generalised flavour of inferior liquorice. It may be more expensive but it's BETTER!
These are amazing, only problem is that I can’t stop eating them. Love them. Louise
Exactly as they are described - soft and very foamy in a nice way
Keeping the pace up in 2022, we started adding new ranges in January by bringing the fantastic Lakritsfabriken to the UK.
Not a month has gone by without at least a few new liquorice treats being added to tickle the taste buds….
Liquorice in the kitchen
2022 also saw us add a range of liquorice cooking & baking ingredients to our product line-up.
Whilst we have a lot more work to do, we now also offer a recipe section (and a massive backlog of recipes to add!)