In 1992 a family based in Huskvarna, Sweden mortgaged their home to start making confectionery. The family is called Lindström and they have been owners of the company ever since. Why BUBS? The name comes from the initials of the family: Bernt, Ulrik, Birgitta and Stefan.
All sugar sourced by Bubs Godis is Fairtrade.
Bubs are the creator of the liquorice & raspberry skulls – an iconic confectionery design famous throughout northern Europe.